Cappelletto al contrario

Milan
2022

Project: R6003 Studio

The request was to bring into the store a welcoming dimension, typical of a Romagna house, without losing sight of the positive space function that brings out the product.
R6003 opted for materials whose colors recall the natural basic ingredients of the cappelletto, choosing material textures that evoke the patterns of artisanal pasta, rough and irregular.
The fabrics remind of raw tea towels and cotton aprons. Everything recalls the materials of old kitchens: wood, raw fabrics and the ceramic floors that recall the cement tiles.

Cappelletto al contrario – Waiting area

Cappelletto al Contrario – Mood board
Cappelletto al Contrario – Main hall
Cappelletto al Contrario – Display area
Cappelletto al Contrario – Freezers and fridges
Cappelletto al Contrario – Main hall
Cappelletto al Contrario – Cashier desk